TrueCoach is an online coaching platform built for fitness professionals. They are on a mission to help coaches save time, deliver a better experience for their clients, and grow their training businesses. They built TrueCoach to enable 1-to-1 coaching that scales, freeing up time for coaches to get out of the gym and work on their businesses rather than in their businesses.

Unlike other products that focus on sending broad groups of athletes the same templated programming, TrueCoach is laser-focused on giving coaches the tools they need to efficiently write and deliver personalized fitness programming for their clients.