- Yasuda founded discount retailer Don Quijote Holdings in 1980; as of February 2019 it’s being renamed Pan Pacific International Holdings.
- It sells a wide range of products, from Rolexes to snacks to adult toys.
- He stepped down as CEO and chairman in June 2015 and is now an advisor.
- The retail chain has over 150 stores and is publicly traded.
- In December 2017, the company opened up its first store in Singapore, called Don Don Donkey, part of an expansion in Southeast Asia.