The duo started off in 1990 by buying soda maker Hansen’s Natural. Twelve years later, they introduced Monster Energy.
In August 2014, Coca-Cola bought a 16.7% stake in Monster, becoming its biggest shareholder, and agreeing to partner on its energy drink business.
In 2018, Coca-Cola decided to develop two energy drinks, a move that has reportedly caused the companies to go into arbitration.
Schlosberg is Monster’s vice-chairman, chief financial officer and chief operating officer; Sacks is the chairman and CEO.