Rodney Sacks

Rodney Cyril Sacks is a South African billionaire businessman, chairman, and CEO of Monster Beverage since 1990.

Rodney Sacks is chairman and CEO of energy drink maker Monster Beverage Corporation.

Sacks and his business partner Hilton Schlosberg, Monster’s CFO, are native South Africans. They bought drinks company Hansen Natural in 1992.

Hansen’s Natural launched the Monster brand energy drink in 2002, and the company changed its name to Monster Beverage in 2012.

In June 2015 Coca-Cola bought a 16.7% stake in Monster Beverage for $2.15 billion in cash and opened its global distribution arm to Monster.

In 2018, Coca-Cola decided to develop two energy drinks, a move that has reportedly caused the companies to go into arbitration.