Rodney Cyril Sacks is a South African billionaire businessman, chairman, and CEO of Monster Beverage since 1990.
Sacks and his business partner Hilton Schlosberg, Monster’s CFO, are native South Africans. They bought drinks company Hansen Natural in 1992.
Hansen’s Natural launched the Monster brand energy drink in 2002, and the company changed its name to Monster Beverage in 2012.
In 2018, Coca-Cola decided to develop two energy drinks, a move that has reportedly caused the companies to go into arbitration.