Suh Kyung-bae

Suh Kyung-bae is a South Korean businessman. He is the chairman of AmorePacific Corporation, a Seoul-based cosmetics company founded by his father Suh Sung-hwan in 1945. As of 2016, he is the second-richest man in Korea.

  • Suh Kyung-bae is the chairman of AmorePacific, South Korea’s largest cosmetic and skincare maker with $5.6 billion in sales.
  • He is capitalizing on the Hallyu wave, a keen interest in Korean pop culture that has swept Asia and the U.S., through product placements and celebrity endorsements.
  • His company was the pioneer in cushion compact technology –liquid foundation in a compact form– which spurred beauty giants L’Oreal and Christian Dior to quickly follow suit.
  • The only one out of six children interested in the business, Suh joined the company in the 1980s and became CEO in 1997.