Sam Goi

Sam Goi Seng Hui, also known as Singapore’s “Popiah King”, is the chairman of Tee Yih Jia Foods. He is known for selling “popiah” skins, a soft, thin paper-like crepe or pancake made from wheat flour. In 2008, he was the largest single shareholder in Super Coffeemix. Goi has four children.

Son of a Fujian farmer, Sam Goi owns Tee Yih Jia Food Manufacturing, the world’s largest maker of popiah skins, which are used for spring rolls.

Goi dropped out of school to work in his father’s grocery store then got into frozen foods when he bought a struggling food unit.

He also has real estate interests through his stakes in listed firms GSH and KOP. He has lately been increasing his stake in GSH and now has 59.76%.

Goi is Singapore’s non-resident ambassador to Brazil.