Russ Weiner

Russell Goldencloud Weiner is an American businessman and political fundraiser.

·       Russ Weiner founded energy drink company Rockstar in 2001; it sold more than $680 million (est. sales) worth of its 16-ounce cans in 2018.

·       Weiner started Yachak Organic in late 2017 as a natural alternative to Rockstar. Profits go to protect endangered species and the environment.

·       The son of right-wing talk-radio star Michael Savage, Weiner ran for California State Assembly in 1998.

·       Though he lost the race, Weiner caught the eye of his father’s friend, Skyy Vodka founder Maurice Kanbar, who quickly hired him.

·       When Kanbar rejected Weiner’s idea for an energy drink, Weiner quit and launched Rockstar using a $50,000 mortgage on his Sausalito, Calif. condo.

·       When the first Rockstar cans hit stores and bars, Weiner drove around San Francisco in an old limo painted with the Rockstar logo to promote it.