John Zagula

John is a founding partner of Qiming. He is also partner at Ignition. He invests in consumer/media technology and services as well as enterprise software and services.

John is also the co-author (along with Rich Tong) of the bestselling , acclaimed book, The Marketing Playbook . Prior to Ignition, John spent over 8 years at Microsoft in various senior marketing and strategy positions.

As GM of Global Campaigns he was responsible for Microsoft‘s overall business-to-business communications across all business targets, products and offerings. In previous positions he was responsible for the development of the Microsoft Office brand and marketing the desktop and server applications product lines. He contributed to the original competitive wins of Word and Excel and the re-positioning of desktop applications into Office.

John’s other contributions and responsibilities at Microsoft included the company’s most successful online marketing campaigns; its first use of internet banners and email; the establishment of a database marketing practice; and an ongoing marketing and business strategy training curriculum.

Before Microsoft, John was a marketing manager at American Express in International Business Development, Customer Acquisition and Retention.

John was also an associate at International Data Corporation where he wrote the first industry whitepaper on the Desktop Publishing Industry.