John Paul DeJoria

John Paul Jones DeJoria is a Greek-Italian-American entrepreneur, a self-made billionaire and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company. 

  • John Paul DeJoria is the founder of tequila maker Patrón Spirits Co. and cofounder of hair care company John Paul Mitchell Systems.
  • He slept in his car and sold shampoo door-to-door before he teamed up with Paul Mitchell in 1980 and turned $700 into John Paul Mitchell Systems.
  • In 1989 DeJoria and partner Martin Crowley acquired a stake in Patrón, then sold it to Bacardi in 2018 in a $5.1 billion deal.
  • DeJoria launched a line of 3D cellphones under his ROK Stars brand in March 2019.