Giuliana Benetton

Giuliana Benetton is an Italian billionaire businesswoman, one of the co-founders of Benetton Group, the Italian fashion brand. In May 2015, Forbes estimated the net worth of Giuliana Benetton and each of her three siblings at US$2.9 billion. She is married with four children and lives in Treviso, Italy.

  • Giuliana Benetton and her three brothers, Luciano, Gilberto and Carlo, founded the clothing retailer Benetton Group in 1965.
  • After the death of their father, her brother Luciano – then 14 – started working at a clothing store in Treviso, Italy.
  • A bright yellow sweater knitted by Giuliana caught the attention of Luciano’s colleagues and led the siblings to found the Benetton Group.
  • They expanded internationally but hit turbulence at the turn of the century. Benetton has not been profitable in recent years.
  • Through holding company Edizione, the family has invested in retail, publishing, banking and their most valuable asset: highway concessions.