Animoca Brands Corporation is the spinoff of part of the app portfolio of Animoca (Appionics Holdings Ltd.) and the consolidation of a number of partnerships and acquisitions. Animoca Brands is the resulting new entity with a mission to create and/or publish globally a broad portfolio of mobile games for smartphones and tablets. Animoca Brands is based in Hong Kong.
Multiple Animoca Brands titles leverage internationally recognized intellectual properties such as Garfield, Ben10, Doraemon, Astro Boy and Ultraman, all fully licensed by their respective IP owners. Additionally, Animoca Brands develops and publishes a broad range of original games, and also serves as global or regional publisher for select games developed by third parties. Most Animoca Brands games are free to play, generating revenue in two primary ways: when consumers pay for virtual items or services in the games; and when Animoca Brands sells in-game advertising across its network of hundreds of games.