Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.
Adidas AG engages in design, distribution and marketing of athletic and sporting lifestyle products. It operates two brands, adidas and Reebok. The Wholesale segment offers all business activities relating to the distribution of adidas and Reebok products to retail customers. The Retail segment comprises all business activities relating to the sale of adidas and Reebok products directly to end consumers through own retail and own e-commerce platforms. The company was founded by Adolf Dassler in 1949 and is headquartered in Herzogenaurach, Germany.