John Morris
John Luke Morris is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada.
- John Morris is founder and CEO of outdoor gear retailer Bass Pro Shops.
- Morris started the company in 1972 by selling fish tackle from the back of his father’s liquor store in Springfield, Missouri.
- In 2017, he bought rival Cabela’s for $5 billion, nearly doubling the size of Bass Pro Shops.
- His Bass Pro Group also owns the world’s largest boat manufacturer by volume, White River Marine Group, which makes fishing and recreational boats.
- A noted conservationist, Morris spent $300 million to build a 350,000 square-foot museum and aquarium in Missouri that opened in 2017.
