Mizhe.com operates an e-commerce website that offers discounts for shoppers on Chinese e-commerce sites.

Cooperating with more than 600 online sites, including Dangdang, and Tmall, Mizhe.com provides customers a user-friendly shopping guide, which derives from referral links to e-commerce sites such as Taobao, Amazon China, and many others. Shoppers can receive offers for up to 50 percent off of purchases, as well as find additional coupons at Miquan.com, which is the Groupon.com of China.

Mizhe was founded in Beijing in August 2011. It claims to generate over 100 million RMB ($16 million) in sales via its platform. It now has millions of users signed up, and hundreds of thousands of daily active shoppers. IDG Capital Partners invested just over $1.6 million in a Series A funding round for Mizhe.com in 2012.