Interpublic Group

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare.[3] It is one of the “Big Four” agency companies, alongside WPP, Publicis and Omnicom.[4] Michael Roth is the company’s CEO.

Interpublic Group of Cos., Inc. provides marketing and business services. It specializes in consumer advertising, digital marketing, communications planning and media buying, public relations and specialized communications disciplines. The company has three global networks, McCann Worldgroup, Foote, Cone & Belding and MullenLowe Group, which provide integrated, large-scale advertising and marketing solutions for clients. Its global media services companies include UM and Initiative, which operate under the IPG Mediabrands umbrella. It operates its business through two segments: Integrated Agency Network and Constituency Management Group. The Integrated Agency Network segment is comprised of Draftfcb, Lowe, McCann, Media agencies and Stand-alone agencies. The Constituency Management Group segment includes Weber Shandwick, FutureBrand, DeVries, GolinHarris, Jack Morton, and Octagon Worldwide. It provides clients with diversified services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity and strategic marketing consulting. The company was formerly known as McCann-Erickson, Inc. and changed its name The Interpublic Group of Co., Inc. in January 1961. Interpublic was founded on September 18, 1930 and is headquartered in New York, NY.