E. Joe Shoen

Edward Joseph “Joe” Shoen is an American businessman. He is the president, chairman, and chief executive officer of AMERCO, the holding company of U-Haul International. 

  • Joe Shoen is the president and chairman of U-Haul’s $3.8 billion (sales) parent company Amerco, where he has a 21% stake.
  • His parents L.S. and Anna Mary Shoen cofounded the truck and trailer rental company back in 1945.
  • Worried that his father was wrecking the company, Joe led a coup in 1986, forcing his dad into retirement and alienating most of his 12 siblings.
  • Despite his problems working with his own dad, Joe’s sons Stuart and Sam are both executives at Amerco.
  • Shoen is known for his frugality, insisting employees stay in cheap motels, two to a room.