Dietrich Mateschitz

Dietrich Mateschitz is an Austrian billionaire businessman. He is the co-founder and 49% owner of the Red Bull energy drink company. As of June 2019, Mateschitz’s net worth was estimated at $19.5 billion, making him the 53rd richest person in the world.

  • Red Bull billionaire Dietrich Mateschitz cofounded the ubiquitous energy drink in 1987 with Thai businessman Chaleo Yoovidhya (d. 2012).
  • Before Red Bull, Mateschitz was a marketing executive for German consumer products company Blendax, known for its eponymous shampoos.
  • He decided to go into the energy drink market after tasting Krating Daeng, another drink concocted by Yoovidhya.
  • The two partnered to create Red Bull and aggressively invested in marketing to make the brand synonymous with extreme feats.
  • More than 6.3 billion cans of Red Bull were sold worldwide in 2017, enough to provide caffeine to more than 80% of the planet.