Glory Cheung

Glory Cheung currently serves as Chief Brand Officer of Huawei Consumer Business Group (CBG). In this new role, Glory Cheung steers marketing, advertising, design, public relations and customer centricity to shape Huawei’s global reputation. Glory Cheung‘s expertise in brand management and history of international market development has helped Huawei become number 72 on Interbrand’s 2016 Best Global Brands list. With Huawei since 2001, Glory Cheung joined Huawei CBG in its second year, and successfully led Huawei’s South Asia sales team to enter the global 3G developed markets such as Hong Kong, Taiwan and Japan. Glory Cheung established Huawei CBG’s PR team and successfully led the Marketing Communication team to introduce Huawei’s smartphone business globally. Glory Cheung was also the first Marketing Director of Honor and has been a key player in the development of Huawei’s e-commerce business since 2012.