InsideView powers the world’s business conversations, helping companies redefine their go-to-market strategies from a volume-based to more targeted approach. Its leading Targeting Intelligence platform helps sales and marketing teams quickly identify and qualify the best targets, engage with more relevancy, close more deals, and retain and expand accounts.
InsideView‘s CRM partners include Microsoft, Marketo, Salesforce.com, SugarCRM, NetSuite, Landslide, Pivotal, Oracle and SAP. InsideView’s content relationships include Facebook, Twitter, LinkedIn, Thomson Reuters, Capital IQ, Cortera, and NetProspex.
InsideView was founded in 2005 by Umberto Milletti, a former executive and co-founder at DigitalThink, an early Web-based corporate training company.
InsideView acquired competitor TrueAdvantage in November, 2007.
InsideView launched the Smart Cloud™ platform to allow plug-and-play addition and validation of virtually any content source in July, 2009.
InsideView raised $19 million in 2013 for its platform that aggregates information and then adds it into a customer’s CRM installation. The round was led by Split Rock Partners, with participation from the company’s existing investors, Emergence Capital, Foundation Capital, and Rembrandt Venture Partners. Overall, InsideView has raised a total of $46.4 million.